Let’s begin with the author’s story before the start of this article.
From the moment I pressed “submit” I knew something was wrong. My thoroughly written and candid review with all its tips and suggestions had disappeared somewhere in the digital universe parallel to “Great product!!!” and “Worst ever, don’t buy.”
That’s when I decided to investigate 🔎
So, what can be done to catch the customer’s eye in order for your review to be seen? How do you guarantee that the companies will at least “look” at it and, more significantly – act on it?
I put my detective hat on, set out to scratch the surface of thousands of reviews, and attempt to crack the codes of the algorithms (or at least look for them very intensely). You might be shocked by my findings.
Clue #1: The case of the unclear complaint
So, let’s start with one of the common suspects – one-liner reviews. “Didn’t work.” “Amazing.” “Total scam.” These are the types of reviews that are purely dismissed by businesses and shoppers alike. Why? Because there is no proof.
The secret to an effective review is incorporating bits and pieces. Picture yourself how a detective would work to build a case. Avoid saying, “The coffee maker is bad” Put forth something like, “The coffee maker began leaking after three weeks, despite following all maintenance instructions. Support staff would not replace it.”
Clue #2: The secret preferences of the algorithm
Some people say that there are certain platforms that order reviews in accordance with engagement. If your review gets likes, comments, or “helpful” votes, it is recommended for wider audiences. Therefore, including relevant phrases (as long as you do not force them in awkwardly) is beneficial.
Instead of using “Bad phone,” go with, “This smartphone has a battery lifespan of two hours under normal conditions,” and just like that, you improved your prospects.
Pictures serve as an excellent alibi. A broken unit? Now, that’s a strong piece of evidence. If possible, add images, as that would be proof that would make it more difficult for companies to ignore your dissatisfaction.
Clue #3: The lost art of professionalism
Want your review to be disregarded in seconds? ALL CAPS, excessive exclamatory remarks!!!!!!!!!!!!!!!!!!!!!!!!!!, and insults (🤬) will do the trick. Emotional rantings get a no from people and businesses (and even other consumers).
Instead, maintain professionalism. Be straightforward, concise, and truthful. “This company is a scam!!!” will not prove nearly as effective as “The product did not match its description and the company would not issue a refund despite their return policy.” Frustration is one, while the other is a case where they can’t escape easily.
Clue #4: The power of public exposure
Some businesses are experts at ignoring complaints – until they are made public. If your valid concern is being ignored, escalate to consumer advocacy forums like ComplaintsBoard.com. Public reviews and complaints place companies under mob pressure because no one wishes to carry the burden of a bad reputation.
The final verdict
A thorough review is not just feedback but rather a substantiated case. The more substance and professionalism you provide, the more chances you have of earning a finer grade. Oh, and remember: each and every detective out there essentially needs constructive assistance.
Author: Olivia Grantham
Now, let me tell you a little something about myself. I’ve spent years sifting through online reviews, trying to separate facts from fiction and making sense of some of the most bizarre consumer stories out there.
From fake five-star ratings companies give to their customers to ghosting them, I’ve dealt with it all. And trust me when I say this, I am here to ensure you do not fall for these tricks.