The American Girl store had two dolls displaying the "Sparkly Plum" outfit that was not only sold out, but the company has no plans of restocking the item. It's been increasingly obvious this company is playing the decrease production to increase demand.

The item is also on the cover of the catalog they were giving out at the store.

Since it is not going to be restocked why is the item still on their website? No, there's no backorder button...it's just there staring at you saying "Aren't I cute? You can't have me". Is American Girl now in the business of disappointing little girls?