Premier Dead Sea products has been the subject of numerous complaints in shopping malls, due to aggressive sales practices, "hawking" customers (which is illegal in most malls), and not having fixed prices. It's more of whatever the salesperson can charge you, so customers have complained of having their credit cards run for hundreds of dollars without expecting that steep of a cost.
They have recently changed names on some of their kiosks to "Beauty By Nature, " due to the poor publicity and negative image being generated for Dead Sea cosmetics. In a mall recently, I was approached by a flirtatious individual who wanted me to purchase two small jars of creme totalling $400. I was stunned. When I said I couldn't afford it, she took me over to her register and posted a "take it or leave it" today-only price of $80, still vastly too much.
Be wary.