From: Sumita Gupta
C-66 Rohit Kunj
Pitampura
Delhi-110034

Email/Mobile: [email protected] / 9871880294, 9250393918

To: Cadbury Consumer Services Cell
P.O. Box 26516
Mumbai-400026

Dated: JUNE 9th 2009

Subject: Complaint against Cadbury Éclairs advertisement ‘Dhamaka’.

Sir,

The latest advertisement of Cadbury’s Éclairs ‘Dhamaka’ seen on Television is outrageous. It shows that people have a cracker in their mouth and then suddenly their heads blasts off chocolate.

This is negative advertising that may create a horrifying image in a child’s mind that may start avoiding chocolates for the fright of their head being blasts.

I am disturbed to see your advertisement and our complaint should be notified. Thus, I suggest you to stop the promotion of this advertisement and also give a compensation for the mental grievances caused to us by you and whoever is responsible for such publicity.

Thanking you

Yours truly,


(SUMITA GUPTA)