I am sending this e-mail in the hope of getting the attention of shareholders that manage customer relations for Canada Safeway. My relatives and friends and I live in the northeast section of Edmonton Alberta. We usually deal with the store located on 118 Avenue and 34 street.

We have been "ripped off" so many times from this store. Items that are marked down or advertised at a discounted price are "charged at the normal price" frequently. We try to check our receipts while we are in the store but the counters are usually very busy and the clerk and customers behind us "are not very happy to be kept waiting" so we check the receipt in our vehicle or at home. When the clerk is shown the error, we are then treated "as an irritating customer". How is that for "customer service"? On my most recent visit (and I go to this store only because it is very close to my place of residence) I watched the clerk input or scan my groceries. I had several items that were marked 50% off. I knew things were not being done right as the clerk seemed confused and rescanned alot of items because the 50% discount was not being applied. There was a big line up behind me so I paid for the groceries and stepped aside to review my receipt. When reviewed I noticed that I was charged for more items than I purchased (scanned through too many times) and the 50% discount was not applied to all discounted items. Fortunately another clerk noticed my distress and came to assist me. I am on a very LIMITED budget and cannot afford these kind of mistakes. There was almost $18 worth of mistakes!!!

Most of the time the counters are very busy and people are not happy to wait while you check your receipt at the till so we check the receipt in the vehicle or at home. I have noticed errors quite a few times but have not gone back to the store. I also wanted to mention the way your "Rewards" card shows the discounts is very confusing. It should have the discount beside the item being discounted not at the end of the receipt. It is hard to connect which items are being discounted and whether the discount has been applied at all. With all the technology at hand and the amount of $$ Safeway makes - I'm sure you can offer your customers a better rewards cared than this !!!

As your customer service is very bad, I don't expect too much from this e-mail. It would be nice to at least know that you have received it and acknowledge the message herein. As of this date, my friends, my daughter and I will no longer shop at the northeast Edmonton store. We do have a Sobeys just a bit further down the road. A bit inconvenient but better "customer service".

I started to take more notice of info given on the breads that Safeway sells. They have a "baked on" date and a "best before" date. Here's my problem. When a customer goes to buy a loaf of bread and sees that there is a bakery in the store, they assume that the bread is fresh, baked that day. Especially if the price for the bread is the same. However unless you actually check the dates, you won't know how fresh the bread is. Right?. So, how can Safeway sell bread that could be three or four days old at the same price that the fresh bread is being sold at?. They should have a sign saying "day old bread " posted, and sold cheaper.