This company is a scam. Price for item ordered $388.00 (Canon PowerShot SX30 IS) online. Contacted "customer service" regarding ship date. I was "informed" that the camera as ordered would not operate and I need to purchase the "firmware" for "only" an additional $111.00 for a total of $499.00, take it or leave it. I left it.
Complaints have been filed with the New York Attorney General, Consumer Fraud Division, the Federal Internet Crime Unit of the F.B.I. and the appropriate local Attorney General Office of the state where order was placed.

The other aliases of this company are:
•5th Ave Digital
•FifthAveDigital.com
et al.