They run a constant add about giving you up to $6k over the Kelly Blue Book value on your car. I went in with a Kelly Blue Book number on my car at $14, 975
BLUE BOOK® TRADE-IN VALUE Close Trade-In ValueKelley Blue Book Trade-In Value is the amount consumers can expect to receive from a dealer for a trade-in vehicle, assuming an accurate appraisal of the vehicle's condition, mileage and features. This value will likely be less than the Private Party Value because the reselling dealer incurs the cost of safety inspections, reconditioning and other costs of doing business.
Value
Excellent $15, 875
Good $14, 975
Fair $13, 425
My car came in at the good value. So knowing I should get $14k plus some extra from them I went in with the thinking I am going to get $18-20K on a new car purchase. They gave me a value on my car of $12, 500 which was below Kelly blue book value. They did take a couple thousand off the retail price of the car but most of that they would do anyways regardless of the trade in value of my car.

The salesperson told me more then once the ad is to get you in the door. The ad did its job, but I am upset as it was a waste of my time and is false advertisinig. I see many ads like this from multiple dealerships and they all seem to forget what they are offering when they price the car for trade in value and what their car will sell for.