Colgate Palmolive is incorrectly informing general Indian public that:

Salt is useful for teeth,

Their tooth paste and powders keep on fighting jerms long after the teeth were brushed - my comment: "the effect of any tooth paste or powder is lost the moment it is gargled out. Incorrect information by Colgate makes general public think that they do not need to brush teeth or gargle after they eat later after brushing teeth with Colgate tooth paste."

Their recent advertisement shows as if Calcium can mask teeth and makes new enamel. The animation in advertisement is too incorrect to any scientific criteria and many people will be fooled to think that Colgate tooth paste is repairing their tooth enamel.

Doctors (actors in Doctor's attire) promoting Colgate oral products in CP' advertisements suggest to general public that Colgate products are approved by Medical fraternity. - What MCI has to say about this?

Surprisingly ASCI site is no longer reachable. All ranking posts of this organization are chaired by Colgate and executives of top Indian companies.