Walked into Conn's at 9:30am to purchase tv which was an early bird special ad from 6am-10am and "while supplies last". I was informed that there were 400 still available. The sales associate was working with other customers and myself. As I was waiting for the associate to finish another customer's transaction, where they only got one tv at the ad price and the other did not due to it now being 10am, the price of the tv went up in the system. As for me, don't forget I was in store ready to buy within advertised time and quantities were still available when Conn's system raised the price and did not honor their advertised price. It was not my fault that every computer was being used by an associate helping other customers ahead of me in line. When I spoke to the manager Zac Backor his attitude was you should have spent the night in front of the store if you wanted to get it at that price. He then told me to call corporate to see if they could help me and after being on the phone for more than 30 min and transfered more than 20 times the last person told me that I was out of luck because the price changed at 10am and that was final. That is very bad customer service of not honoring the price after waiting in line to purchase a tv.