I too was sucked into this scam. But I believe I have resolved the issue.
1. First I called my bank/banker and gave them the charges and also the names under which the charges were pulled from my account (you will note that they use multi-names). I have instructed them to not accept charges in the amounts they charged from anyone and/or under the names that have shown up on my accounts. They are beginning the filing of the forms and I just need to sign. Hey, whatever it takes to get this taken care of. Note: As it turns out, my card will need to be cancelled and a new one issued.
2. I looked all over the internet to find some telephone number where I could talk to a Customer Service Rep and found the numbers I needed: DazzleWhite - 1-866-528-6214 & SmileBrite - 1-877-283-8842. I was able to talk to a CSR in a short period of time. They were actually very helpfully but I was very firm and I was very critical of their underhanded way they conducted business. I have already received an email showing my cancellation for SmileBrite.
3. DazzleWhite gave me a bit more trouble and I had to speak to a CSR Supervisor. They had already refunded me for one of my charges but I still had a second charge that was not refunded and they were both sent in the same box. Their reasoning was that the "trial" was not returned within the 30-day back guarantee timeframe. Fortunately for me, I printed out the Live Chat I had with a Rep when I first realized what was going on. In it she stated I would be refunded because of their 60-day guarantee. Because of this and what I was told I will be receiving the second refund within 5-10 business days. You better believe I will be checking this.
4. Lesson Learned: DON"T EVER order from these two companies (or one as it may be) again! Be diligent in demanding your refund back. I asked each did they have any idea how many complaints were lodged against them to which I did not receive a response...I'm sure they know.
5. IF any of this fails, report these two scams to the FTC and IC3 (FBI Internet Crimes Division) -
www.FTC.gov (click on File a Complaint); www.IC3.gov; Attorney General of your State; Go to your bank your card company and get them to do a CHARGEBACK - your bank/card issuer will get your money back from the scammer this way.