Yes, I am another sucker to fall for this scam! I cancelled my subscription within 1 minute of signing up & they (Farend Services Ltd) have taken 2 payments through different companies so far (beutyproducts and ultrafreshwell). They are based in Northern Cyprus as there is no extradition treaty with the UK.
I have reported them to my credit card company, but of course they never come down heavy on these scammers- it's our money lost, after all, not their's!
Anyone in the UK who has suffered this company- it's cheap to fly to Cyprus for a holiday, why not visit their offices and create havoc? It's what us Brits are renowned for globally!!!