It is very sad that so called number 1 FM radio station FM91.1 Radio city is cheating its listeners so cheaply. Oflate there is program called bid and win where customers are asked to bid for mobiles phone, PDAs etc and many times during the broadcast, they dont specify the charges applicable for SMS send from the listener. Apparently they charge Rs 10 per SMS. If FM Radio City station is honest and they should run the show with ethics. The following incident happened to me. Few days ago, I was listening to FM 91.1 FM Radiocity Bid and Win program aired by famous Sunaina. Most shocking is, for almost 20 minues, they never announced on the SMS charges and after sending over 10 SMS, I could listen Sunaina saying " SMS charges are 10 RS per SMS". Is this the ethical way to run the business. Very disappointing.