Fortune Magazine offers an 'automatic renewal' service where they will renew your subscription on an annual basis at whey they claim will be the 'low rate then available'. They just sent me a notice of auto-renewal which was very clearly at a rate that was not their low rate. Their auto-renewal rate of $50 for a year is 66% higher than the $29.95 subscription rate available on Amazon.com and 25% higher than the $39.95 their own CSR quote me on the phone as the lowest renewal rate.

I believe the magazine is taking advantage of customers who seek to simplify their lives by putting their subscription on autu-renew by charging them a higher than market price, believing these customers will not check to ensure the rate is actually the low rate promised up-front. This seems to me to be false advertising.