I am NOT a grammar snob. I do not correct strangers in conversation or even friends HOWEVER I take exceptions with a successful company run by supposedly educated professionals subverting my efforts to desperately instill the virtues of good grammar in my children and students. Humans mimic the grammatical patterns in which they are immersed. Repeatedly hearing the word "gooder" creates another obstacle on the path to educating our youth (not talking simply about those in "higher education" because as proved in your commercial a degree does not make one educated). I am returning my openned bottle of Gain and will look for a detergent NOT in the P&G family. I am not going to buy ANY P&G products from this moment on if I can possibly help it. Perhaps a healthy donation to a struggling rural school system would be a good start towards atonement.