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•Jerry Bruckheimer -- The producer's lavish, effects-driven<A href="http://www.thermometermanufacturer.cn">Pressure Gauge Manufacturer</A> action spectacles (most famously, the 'Pirates of the Caribbean' franchise) have grossed billions of dollars, but this summer, his formula failed him not once but twice, with costly flops 'Prince of Persia' and 'The Sorcerer's Apprentice.' Could it be that audiences are <A href="http://www.papercuttingmachine.cn/guillotine.html">guillotine</A>actually demanding some story and characters with their action, or that not just any videogame or cartoon short can be turned into a mega-budget franchise?