Like a plonker I sent for the free trial and said I only wanted the free trial. They ignored this and debited my account for £53.97 one month later.
I called my bank and they gave me the details of the company as above but just to make sure you get it

GILLMAP LIMITED
9 BROOMHILL
STANLEY
Co DURHAM
DH9 8AZ

My bank told me to write to cancel, which I have and sent recorded, they also gave me a date that if the goods are not received they will do a charge back, so I suppose I'll get my money back eventually. If by some chance the goods do arrive I will return them under the sale of goods act for a refund. I like the COOP Bank they are really helpful.