See! Some prosperous company buy more share, taking over that company... destroy that popular name... renaming their own company hotchy-potchy name and that new name has to be carried over by the customer. And again some new guy will come and buy that company and that nasty guy will put his own name..and that name has to be again pushed in to our brain...
No one care for customers interest while changing the name... (some will see numerology also to change their company name and brand... my goodness)
In our (my family and few friends) opinion, cause of the nasty name Voda-fone... instead of Hutch... we love the name..we are going to quit the company and go to some other good brand, which shall be a dignified name indeed. Yes no one will want to be with some name starting in Tom-dick-and harry...
Is it not, though we care for good products and services?