Ideal Feet arch supports do not work, and the company does not want

to provide a refund. The deal is that they will take your money, and

that is the end of the deal. The little pieces of plastic that they

sell you might cost them $10, so that leaves them $390 profit. You can

almost tell from the constant radio advertisements that they are spending

a lot of money to sell their junk.

The arch support moves all of the weight from your heel onto the arch

in front of the heel. This portion of your foot was never intended to

support your weight. While this crude support does relieve the weight

from the heel, it is damaging to the rest of the foot.

Getting the weight off of the heel provides temporary relief to the plantar

problem, so while you are wearing the supports in the store for ten minutes

they seem to work. However, as you try to wear the supports for any length

of time, your arches become inflamed. The result is that your arch is sore

and your heel is not getting any better.

Ideal Feet obviously cannot offer a guarantee, because they know that there will never be any satisfied customers. They dont really care, because they have your money.

I understand that they might offer an in-store credit, but if the customer needed arch supports, they probably do not need running shoes.

The bottom line, from my viewpoint, is that Ideal Feet is a rip off. They have a trick balance demonstration, and they are never going to refund your money when you are not happy.

This is simply about your stupid commercial. You have the spook claiming that he is now driving greens that he used to be "twenty or thirty yards short of." Let's think just a second. Nobody is driving par fours, insert or not, and nobody "drives" par threes. If he was short on par threes, that's not the fault of his feet. If you're going to do a golf commercial, have somebody write it who has actually played golf.

My wife has suffered for a couple of years from pain in her feet and lower legs. She's been to doctors and specialists and, to date, has received no definitive diagnosis or effective treatment other than pain pills which don't work and offer side effects she'd rather avoid.

I heard about Ideal Feet because they advertise on a radio station I listen to. Their ads say the "guarantee relief in under 7 minutes." Their ads say you have nothing to lose by coming in for a free fitting. When you get to the store, the sales people tell a different story. They tell people that they need to wear the orthotics for a progressively longer time over a period of 10 to 12 days untill they're wearing them all day long.

My wife bought them more out of desperation than out of a feeling that they were addressing her pain right in the store. We spent over $400 for a five minute consultation and 4 pieces of plastic worth about $2. She followed the directions exactly for the first five days increasing the length of usage each day. On the fifth day, in tears from the increased pain the Ideal Feet orthotics caused, she took the inserts out of her shoes.

The next day, I took her back to the store where Ideal Feet agreed to take the orthotics back but only for "store credit." That's over $400 worth of credit which had to be spent in a store whose primary product my wife did not need. She ended up using her credit to buy vastly overpriced Brooks athletic shoes which she can't wear at all because they hurt her feet.

If Ideal Feet really believed in their product, they would offer a no-questions-asked return policy wherein customers who did not get the relief they paid the money for could get all, most, or at least some of their money back. The fact that they offer store credit only speaks volumes about the fact that they know their product is a sham and works in only the minority of cases.