Idearc Media

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Idearc Media Reviews

Irritated Business Owner in Alabama April 5, 2010
Pay per click scam
After our business credit card was lost and cancelled, I started receiving bills in the mail from Idearc for pay-per-click service that didn't even remember signing up for. The bills were for about $69 each and reported clicks of about 198 per month. Turns out for months they had been successfully billing our credit card, but because of the low amount I hadn't noticed the charges. I requested to see the online ad that was supposedly bringing in so many clicks - keep in mind this was in the middle of the winter and our company is an inflatable slide rental company. We hadn't had a call or online order in MONTHS! But apparently we were getting lots of online clicks! Yeah right. So I requested to see this ad that was supposedly generating so much business for me and was told that it was no longer up and running because we hadn't paid the last couple of months' invoices. Irritated and feeling taken advantage of, I decided to just pay the dang bill of $69.36 and be done with it. Within weeks here comes ANOTHER BILL!! This one for $61.36 for the "pro-rated" amount from the 1st of the month through the date that I cancelled the account. But wait, I was told my ad was no longer showing and that's why I couldn't find it. But apparently, I was still getting clicks on this non-existent ad. : / Today I called to try to get some answers and it was the same go-around that I expected. "I don't know why they told you the ad wasn't showing because it was, you were getting clicks... blah blah blah." It's totally a scam and so irritating that they can do this and have no real proof of any kind to support their billing. I told the rep, I knew my business name and exactly what business I was looking for and even I couldn't find it! How am I to believe that someone who was just browsing would be clicking on it!? Don't get mixed up with this ridiculous company. Google Adwords is the way to go. It's legitimate, reasonably priced, and you can see EXACTLY what you are paying for - along with the results. Idearc should be ashamed of themselves. I can't imagine working for such a pathetic company. It must be miserable fielding calls like mine all day and have to defend a company that you know is ripping people off. Will I pay this $60 bill? I sure as heck don't want to, but in the interest of my good credit, I just might. Now how screwed up is that? ARG.
Todd Smith February 24, 2010
over charge
Rep called and wanted to know if I wanted to advertise again. I said yes, as long as I can keep the same price otherwise I wanted to stop.He agreed everything was to be the same for the year. I get my first bill and its double of what i agreed to. My wife called to drop the ads and they informed her it was too late. This is the 2nd time in 3 years they have messed up my account. The first year they put me under cabinet refacing. I do bathtub and countertop refinishing. I will never advertise with this company again.
amanda collins January 12, 2010
Scam! Scam! Scam!
Our office started having trouble with Idearc Media around Aug. 2009. The account rep was unprofessional and out of line. He was calling our office alot, but I wouldn't discuss anything with him because I didn't believe him when he said he was with Idearc. I told him he could fax or email me about account info, but I didn't trust him enough to speak about our account. He had been trying to approve an increase in advertising prices. I told him we would not accept any price increases, we would rather cancel than pay anymore. In Oct, I received a certified letter stating that our account rep was unsuccessful in contacting our office, and if I didn't contact them, the account would automatically renew itself. (The letter was addressed to someone who hasn't worked here in 8 yrs.) I called Idearc two times after that and left messages. I finally spoke with a lady who wanted me to fax her a letter summing everything up. I faxed her the requested info, and she said she would take off the price increase and our account would remain the same. When I got the bill yesterday, there was a price increase. I called the company to dispute the charges. Conveniently, none of my phone conversations were documented, and the info I had faxed in is not listed. Idearc claims I did not respond to the letter, so the account automatically renewed itself. They said I needed to contact them prior to November, and because I didn't I am locked in a contract until 12/2011. They only documented communication with them in November, nothing prior to that. The rep yesterday said they left several messages in October. When asked with whom, they said a machine because no names were listed. The thing is, we don't have a machine here. You cannot leave a message unless you are speaking to someone. Please note there were only two people working in our office and neither took any messages from this company. This company seems to specialize in professional scamming, and I would appreciate any help on how to get out of the so called contract, in which I never signed. My advice-- NEVER do business with superpages or Idearc.
Bri Photography December 17, 2009
Will not cancel and stop charging
The day I received my first email congratulating me on becoming a member I replied to tell them I want to cancel and not be charged for anything. I then Received a bill the next month. I immediately called them and explained I canceled, faxed them the printed email and they said it was canceled and not to worry about the charges. I HAD TO DO THIS OVER AND OVER FOR 4 MONTHS. The last time I called they now told me I canceled only the internet and not the mailers, when I did. They said it was a whole nother account that I did not cancel. They then opened a claim. Which I have not heard from. I have now called over 10 times talking to many people, who I have documented. I would NEVER EVER recommend Idearc Media or Superpages.com to anyone. This is the biggest hoax I have ever seen. DO NOT WORK WITH THEM. You will be SORRY.
Carolyn December 15, 2009
Fraudulent advertising
We had been contacted by Idearc to do advertising in the verizon yellow pages and never signed a contract. They told my boss when they spoke to him that they had to lock in the rates for advertising and then they recorded the only part of the conversation that dealt with the prices. They were to call me to clear everything. Never got a call or any papers. We then got the new books and low and behold there was and ad for our company we never authorized it looks as if a 4yr old drew it. When I called they also informed my that there was a website, which we did not need since i built my own. Now they are calling us to pay 400 a month for the advertising which we never ok'd.
I found a law firm in NYC for class action suits... www.milberg.com fill out their fraud report so they look into this matter and move forward with a class action suit.
Brian Todd Nichols November 28, 2009
Advertising Scam
Hello, my name is Brian Todd Nichols and I own Harpeth Cleaning Services in Nashville Tennessee. About a year ago a sales rep from Idearc Media called me, he also said were are affiliated with super pages and somebody else. He was an American sounding person and presented an offer to list my website on all these different search engines under specific key words. He stated over and over that I was under no obligation whatsoever to sign up for anything. We went through the counties I actually clean in and other details of what I would get. The package he offered would probably cost $500.00 to $1000.00 a month to get from a local advertiser. He said they could do it so cost effectively because they bought key words in bulk from Google, yahoo, and so on. He first quoted me $242.00 then came down to $119.00. I'm telling this to you this way for a reason so please bare with me. He asked if he could do provide this service for that amount would I agree to it. I told him I don't agree to anything without seeing it first and getting a written guarantee. He then said he would mail out a package for my review and if I liked it, I could send it back signed guaranteeing me that price for a year. By the way, at the beginning of the call he told me the entire call was being recorded for my protection. He played a robot operator who asked me questions then I would confirm, things like my company name, my full name, and so on. I told him the deal sounded too good to be true but I would look over whatever he sent me. He asked if I would say I agreed to the monthly price for a year if everything was as he promised, assuring me the whole time that I'm under no obligation. I told him that I was not agreeing to anything that wasn't a written and signed contract between us both. He said absolutely that I would have to sign a contract that was already signed by him and send or fax one copy back to him.
Well, the only thing I got from them was the first of many bills a month later. I called them and asked why I received a bill and they said I had verbally signed up for their program which is a lie. They even cursed at me, I thought it was a joke until the harassing phone calls, letters, threats to my credit and everything else started. I called them back again and they said they had a recording of me agreeing to the terms and a contract, but it would take ten working days to get it from a third party. Finally they called me and played a tape that had a guy’s voice on it that sounded like he was from India, not the American and the complete tape had been altered. Either he or the robot would ask if I authorize this program, then they spliced my voice in saying "yes" into the tape. The whole tape had been altered to make it sound like I had agreed to their scam. As they ask questions you can hear my voice saying ok, yes, right, and so on. The whole part of the tape where the original sales rep was assuring me that I'm under no obligation and I have to sign a written contract and send it back is missing from the tape altogether they are now playing for me. They pulled specific words out of my earlier conversation that was originally with an American salesman. I see why it took ten working days to get the tape from a third party, it took that long to re-master the recording. When I told the guy Kevin on the phone the whole tape is a fraud he just said take it up with our legal department. He would only give me their address, he said he doesn't have their phone or fax number, yeah right. The only thing he did say was that he could cancel it for the next year so it wouldn't auto renew. He gave me a confirmation code but I doubt this people will ever stop. Simply put, they are evil. They will do anything for money. I hope this will help prevent someone else from being tormented by Idearc Media. I am an epileptic and have lost sleep, been stressed out, and even had a seizure because of the lack of sleep thanks to these people. Of course, they don't care about any of their victims. Thanks for listening, Brian Todd Nichols - cancellation number 000-3097587 Kevin 1-866-478-2611 Adam Perez said the account was canceled October 3, 2009 due to non – payment. Code 313 8699 but the bill keeps going up!
Ali u October 26, 2009
UNFAIR CONTRACT&CHARGES
THEY ARE THE WORST PEOPLE YOU CAN DO YOUR BUSINESS WITH.NOTHING WENT CORRECTLY AND FAIRLY DO NOT DO ANY BUSINESS WITH IDEARC MEDIA.
MHall October 22, 2009
No advertising
I filed a complaint here last year on idearc media because they screwed up my yellow page ad the previous two years. First they put my home address in the ad and then lied about it when I questioned them about it. Then they didn't even run the ad the next year.<br />
<br />
After filing a BBB complaint with them concerning the above, they told me I will get $80 a month in credit in the upcoming book so i can increase the size of my ad. After spending a couple weeks getting the ad the way I wanted it, I was told that the book closed and that my ad won't run again this year! The rep never mentioned when the cutoff date was in all of our conversations and when I asked when that was, he never got back to me to let me know.<br />
<br />
Guess next year I can expect to get $150 in credit for an ad that they again won't run. No wonder they are in bankruptcy. Back to the BBB.
MatD65 October 22, 2009
Scam
I have read many reviews of Idearc/Superpages.com from many angry customers that feel that have been ripped off,

but have not really read any solid explanations of why Idearc/Superpages.com is a rip off.

My name is Lisa, I work for the company in Everett, WA and have done the research to know why. It is my hope that by divulging

the truth someone will be able to use the information to take action against this company. I've made a lot

of money selling worthless advertising and this is my attempt to make it right.

First off, it's important to know that Idearc/Superpages.com employs a very specific sales tactic that they

refer to as "Salesology." This is the very basis of all training and as an employee of the company, if you do

not follow this method, you will be repromanded. Salesology is taught to all employees by Jay Hughes

(www.salesologyonline.com). Utilizing this sales method, most customers don't even realize that they just purchased

advertising. Here's how it works:

1) A Business receives a cold call and they are asked if it's "a bad time."

2) Rep tells them that "We have people in your area looking for (fill in blank) in your area, are you

currently taking on more work/new customers?"

3) Then we ask how much more work they can handle and how much they make per job. Multiply the amount of work by

the profit per job and that's their gap. Let's say an Electrical Contractor averages $500 per job and can take on

10 more of those per month. "So, if I were able to help you close that $5000 gap per month in your business,

would it be fair to ask for $500 on the back-end in return?"

4) Customer says "of course."

5) Almost no explanation is given on how we are going to get them this promised work. We get GTI

(General telemarketing international) on the phone who records the customer agreeing to a 12-month

contract. They are told we're doing this "To enter them into our database." Most people have no idea

what just happened, but this is 100% legally binding. Our only goal is to get them through GTI.

In the initial training, they state we're to find the gaps in small to medium sized businesses and help

them grow. The funny thing is that no matter what state their business is in, no matter what they sell, how

much they make per sale...it's all the same. The soloution to every business is a minimum $500/month program to

meet their objectives. They don't really encourage anyone to sell over a $500/month plan because that

requires a signed contract in lieu of a GTI recording. If you sell less than $500 you're scoffed at, even if the

business doesn't need it.

So, what does a business get for $500/month? We are told to tell businesses that we are selling "SuperLeads."

However, these are nothing more than clicks with a theoretical conversion rate. Their collateral even shows how

this works. So, for $500 worth of SuperLeads a business will get 125 clicks with the minimum of $4/click (some

categories are more). They state that, on average, for every 5 clicks, a customer will actually make a call

to the business. $500 should then relate to 25 calls in a month. Again, this is how we are trained and this

is what the collateral we can send out states.

If the above actually worked, then it wouldn't be a bad deal. However, most businesses will not get any calls

for their $500 per month. Why? Most (at least 90%) of these clicks aren't even from SuperPages.com, Google, Yahoo

or anything you've ever heard of. They are from obscure partner sites that pull out a single keyword from the

business and get the needed clicks to bill out $500. As an example, let's say a kitchen contractor installs sinks.

Let's say someone googles "sink holes." A few wrong clicks and the contractor is out $4. Again, at least 90%

of these clicks have nothing to do with what a business does. The customer doesn't have any access to

these click reports, and there are no audits done to ensure it's actually working at all. The fact is that

most sales are made to oversaturated markets where businesses will not get any return on their

investments. We can sell to the same type of business in the same cities as much as we want and tell everyone

"we have people looking for your services." In all actuality, Superpgaes.com gets little traffic, and if a business

gets even one call per month for $500 they are doing better than average.

Next, is there click fraud going on? (i.e. the company clicking on it's own ads to turn a profit.) I'm not 100%

sure here. We used to be able to see the IP addresses that were clicking on the ads, but not any more.

In the past, I did random sample searches to cross reference the IP addresses by location and a large amount

of the IP addresses were not even in the same state as the busnisses. Many of these IP addresses seemed to

track back to where Idearc has physical offices. I have asked many times if I click on someone's ad from work, will

they be charged a click and have always been told no. I'm not so sure about that.

We also sell postcard mailers. When these came out I was excited to sell something that actually works. We are

told to tell customers they can expect a 0.5% - 2.0% return of them. I've heard of a few businesses getting

work from these, but I also know of businesses that have sent out 10, 000 cards (at $5000) with zero return.

The artwork on these is generally poor, as they have the sales reps do the basic design and ad copy for

them with very little training. It's mostly a joke to see just how bad they come out. Many contractors have

actually gotten in trouble from the State because License numbers have to be on their ads. This also is not audited.
IdearcEmployee October 21, 2009
The Truth About Idearc
I have read many reviews of Idearc/Superpages.com from many angry customers that feel that have been ripped off,
but have not really read any solid explanations of why Idearc/Superpages.com is a rip off.

My name is Lisa, I work for the company in Everett, WA and have done the research to know why. It is my hope that by divulging
the truth someone will be able to use the information to take action against this company. I've made a lot
of money selling worthless advertising and this is my attempt to make it right.

First off, it's important to know that Idearc/Superpages.com employs a very specific sales tactic that they
refer to as "Salesology." This is the very basis of all training and as an employee of the company, if you do
not follow this method, you will be repromanded. Salesology is taught to all employees by Jay Hughes
(www.salesologyonline.com). Utilizing this sales method, most customers don't even realize that they just purchased
advertising. Here's how it works:

1) A Business receives a cold call and they are asked if it's "a bad time."
2) Rep tells them that "We have people in your area looking for (fill in blank) in your area, are you
currently taking on more work/new customers?"
3) Then we ask how much more work they can handle and how much they make per job. Multiply the amount of work by
the profit per job and that's their gap. Let's say an Electrical Contractor averages $500 per job and can take on
10 more of those per month. "So, if I were able to help you close that $5000 gap per month in your business,
would it be fair to ask for $500 on the back-end in return?"
4) Customer says "of course."
5) Almost no explanation is given on how we are going to get them this promised work. We get GTI
(General telemarketing international) on the phone who records the customer agreeing to a 12-month
contract. They are told we're doing this "To enter them into our database." Most people have no idea
what just happened, but this is 100% legally binding. Our only goal is to get them through GTI.

In the initial training, they state we're to find the gaps in small to medium sized businesses and help
them grow. The funny thing is that no matter what state their business is in, no matter what they sell, how
much they make per sale...it's all the same. The soloution to every business is a minimum $500/month program to
meet their objectives. They don't really encourage anyone to sell over a $500/month plan because that
requires a signed contract in lieu of a GTI recording. If you sell less than $500 you're scoffed at, even if the
business doesn't need it.

So, what does a business get for $500/month? We are told to tell businesses that we are selling "SuperLeads."
However, these are nothing more than clicks with a theoretical conversion rate. Their collateral even shows how
this works. So, for $500 worth of SuperLeads a business will get 125 clicks with the minimum of $4/click (some
categories are more). They state that, on average, for every 5 clicks, a customer will actually make a call
to the business. $500 should then relate to 25 calls in a month. Again, this is how we are trained and this
is what the collateral we can send out states.

If the above actually worked, then it wouldn't be a bad deal. However, most businesses will not get any calls
for their $500 per month. Why? Most (at least 90%) of these clicks aren't even from SuperPages.com, Google, Yahoo
or anything you've ever heard of. They are from obscure partner sites that pull out a single keyword from the
business and get the needed clicks to bill out $500. As an example, let's say a kitchen contractor installs sinks.
Let's say someone googles "sink holes." A few wrong clicks and the contractor is out $4. Again, at least 90%
of these clicks have nothing to do with what a business does. The customer doesn't have any access to
these click reports, and there are no audits done to ensure it's actually working at all. The fact is that
most sales are made to oversaturated markets where businesses will not get any return on their
investments. We can sell to the same type of business in the same cities as much as we want and tell everyone
"we have people looking for your services." In all actuality, Superpgaes.com gets little traffic, and if a business
gets even one call per month for $500 they are doing better than average.

Next, is there click fraud going on? (i.e. the company clicking on it's own ads to turn a profit.) I'm not 100%
sure here. We used to be able to see the IP addresses that were clicking on the ads, but not any more.
In the past, I did random sample searches to cross reference the IP addresses by location and a large amount
of the IP addresses were not even in the same state as the busnisses. Many of these IP addresses seemed to
track back to where Idearc has physical offices. I have asked many times if I click on someone's ad from work, will
they be charged a click and have always been told no. I'm not so sure about that.

We also sell postcard mailers. When these came out I was excited to sell something that actually works. We are
told to tell customers they can expect a 0.5% - 2.0% return of them. I've heard of a few businesses getting
work from these, but I also know of businesses that have sent out 10, 000 cards (at $5000) with zero return.
The artwork on these is generally poor, as they have the sales reps do the basic design and ad copy for
them with very little training. It's mostly a joke to see just how bad they come out. Many contractors have
actually gotten in trouble from the State because License numbers have to be on their ads. This also is not
audited.

If you are a victim of Idearc and ICare won't make it right, you may want to call my Manager, Joe D., at
(214) 282-6925. If he won't help you, call his Boss, Dan C., at (972) 756-8610. Hopefully, they will let you
out of your contract.


Good Luck!!!

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