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Pamela Jo Hatley
February 9, 2009
Affiliate "bad clicks"
A salesman for Idearc Media convinced me to sign up for onine superpages advertising using "pay per click." Over the first few months of advertising the charges seemed extremely high, but I received absolutely NO corresponding increase in business inquiries. I finally decided to "suspend" advertising. I called the company to discuss my account and was informed by a person in the billing department that my account had been charged for a large number of "bad clicks." The "bad clicks" resulted from my account being disbursed to "affiliates." The Idearc representative claimed the company did not know that the "affiliates" would result in so many "bad clicks, " but that it had become a "real mess." She promised to research my account and reimburse me for the "bad clicks." Two weeks later I had not heard from Idearc regarding any reimbursement. I called back and spoke to the same representative. She again assured me she would research the matter and credit my account for the "bad clicks, " but that because there were so many accounts with this problem it could take some time... She also infrmed me that Idearc is making no effort to inform its clients of this problem, and continues to charge clients for the "bad clicks." I contacted my sales representative (who finally returned my phone call after I called his supervisor...). The sales representative (and his supervisor) both told m they had no knowledge of "affiliates" or "bad clicks." I insisted my account be closed, but they refused and stressed that I was bound to the contract. I have suspended my account so that I will be charged a minimal monthly amount. I believe this would make a great class action suit since the company admits to the problem, but apparently is neglectiing to inform its client advertisors, and continues to charge them for the "bad clicks."
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