When a purchase was made through the J.C. Penny's web site, an offer for a $10 dollar discount was offered and as such an authorization to enter into the SBS Fun Family Rewards program, which charges your credit card or your checking account a $9.95 charge each month, automatically strats up.

You need to call SBS Fun Family and speak to the cocky people on the phone to have your account cancelled. Call 1-888-527-6839, M-F 8am-8pm, Sat. 8am-2pm, CST.
They have a web site - https://www.funfamilyrewards.com