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santorini8
April 11, 2011
unequal pricing nationwide
Kitchenaid is one of only a few major appliance manufacturer's left in the US - most appliances are made in China, Japan, or Korea, and some in Europe. I wanted to keep my business in America and show some patriotism with this major purchase, so I selected to buy a Kitchenaid, made in the good ole' US of A - in Ohio. When shopping online for it, I noticed that the east coast dealers were offering the model I wanted for $717 including free shipping and no sales tax, delivered to my door in California. But they couldn't sell to me because they said "Kitchenaid has a manufacturer's restriction on selling more than 150 miles from our store, and they are the only manufacturer that does this. I can sell you any other model and ship it to you - just not a Kitchenaid." I went on their website, and their website actually says this 150 mile limit when you try to look up dealers that carry their product - so the dealer told me correctly. When I contacted all of their dealers in California, the best price I could find was $953 delivered, including sales tax, for the same model. The CA dealer confirmed for me that Kitchenaid charges higher prices in some parts of the country than others for the same models, and prevents transfer across dealers of equipment with this 150 mile restriction, to enforce those price differentials. I contacted Kitchenaid about it, they said "we don't have anything to do with dealer pricing, and we don't care if they sell out of their areas." I told them of what was on their website saying the opposite, but they said "if you are dissatisfied with our answer, file a complaint with the Better Business Bureau". I did that, but the BBB can't process the complaint when it concerns merely pricing. So, basically, Kitchenaid gets away with it. This is so very wrong on every level. This American company is actually scaring away Americans who want to patriotically buy from our own countrymen, and they put obstacles in our way from doing so, and basically tell us they don't care about our concerns when we notify them. This is very bad behavior and policy by Kitchenaid. If all American companies behave this way, our country is doomed. Kitchenaid deserves to go out of business if this is their customer service attitude.
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