I regret advertising in The Kosher Yellow Pages (KYP). In mid-November of 2009, I pointed out to the people who manage their online referral service that their search mechanism feature was dysfunctional. To be sure, my ad did show up, if you managed, through sheer persistence, to find amongst numerous drop-down menu prompts the very few that were not dead-ends. But you could not use your own intuitively obvious words to conduct your search, and the distinction between prompts that worked and those that didn't was totally arbitrary and even meaningless.

The responses of key KYP technical and managerial personnel to my complaints took place in the following sequence: first, they claimed that they were working on the search function problems, even though no progress was evident; then they told me that they had partially solved these problems, when in fact they had not solved any of them; and finally, when it must have been obvious even to them that these problems had not been remedied at all, they refused to take my phone calls and simply ignored my emails.

On March 5, 2010, I received a general mailing from the KYP, informing all advertisers like myself that they updated their website. I checked out their new website and it is definitely an improvement over their old one. But it could still use additional work and I continue to be dismayed that their personnel treated me shabbily and lacked the courtesy to update me personally.