I colored my hair and it turned red. I was going for blonde. I called the 800 number on the box and the consultant said go with another color. I did and now I have tons of breakage. My hair is shoulder length and I went to see my hairdresser yesterday and she said we're going to have to cut atleast 5 in off. And its going to cost me. I spent over $80.00 just coloring it. And its still red. Now I have to cut it. It was just starting to grow out and I was looking forward to having long hair.