WTF!?!? Recently I noticed that my Marlboro Medium 100's were extinguishing themselves and I had to puff harder on them. I normally purchase only the "box" packs, but my retailer was out and I had to get a "soft" pack instead. The cashier said, "These are the old ones anyway so you won't have to worry about them going out." I was not sure what he meant but did ask and was told about the new "FSC" label and that the cigarettes would go out on their own and didn't taste the same. I HATE this change and wish that PM USA would not mess with a good thing. This may be a subtle change to some, but for me it has nearly made me change brands alltogether. Some notice of this would have at least been helpful.