I am a self employed plumber specialising in bathroom installation. On 3 February 2009 I had a meeting with a representative from MLP Media in relation to purchasing advertising space. The Rep told me that all pharmacies had to produce a leaflet informing their customers the services they offered. It was a requirement for the leaflet to be handed out with every prescription dispensed, be it the first or a repeat prescription. The pharmacy in question (which I was to advertise in) is my local pharmacy. The Rep quoted a figure in thousands as being the number of prescriptions dispensed by the outlet. Knowing the pharmacy, it's location and the population using it I had no reason to disbelieve the Rep. I purchased advertising space in the leaflet at a cost of £460, payable in 3 installments (taken in advance before the leaflet was printed). After printing I was able to ascertain from friends, relatives and customers using the pharmacy that the leaflet was NOT being distributed to customers with their prescriptions. The leaflet was merely available 'behind the counter' for anyone who requested one. This was NOT what I had been told would happen. Had this been the case I would NOT have advertised there. I spoke to the pharmacist personally and he told me 'the leaflets are there if the customer wants one'. Many phone calls to resolve the issue have been made to MLP Media by myself. On each occasion I have been told MLP Media would contact the pharmacy and request the leaflet be given out with prescriptions. I know this had NOT happened. I have not had one call as a result of advertising in this leaflet. I contacted MLP Media recently by letter requesting a refund of my money as they had not fulfilled their part of the contract, they refused. I am a sole trader whose advertising budget is very limited and I feel very aggrieved that I have been mis sold advertising space.