Modia ran an ad of Sony 52' LED TV in local newspaper (Dallas morning news, Black Friday) for $1199.00. I came in to the store very early on Friday (the store opened on 7am), and paid in full ($1199 plus tax, I have the receipt). The store told me to come back after 4pm to pick up the TV. However, on 2pm, the store called me and informed me that they don't have the TV, instead, they offered me a different model but costs $200 more. I had their ad, and I came in very early in the morning and waited in the line for a long time, and paid in full for the TV already. How could they charged me in full for a TV that later on they claimed doesn't exist? This is dis-honest sales, and false advertisement.