This has been our experience with my free estimates. This is all highly factual information. We bought 89 leads at current prices of $45.00 each that equals $4, 005.00. We set twenty one appointments that equals .235% or $190.00 net for each appointment set. We sold ten jobs that equals $400.50 lead cost per sold job. It is a numbers game. Our usual close (sold %) rate is always between 40% to 60% . lets look at the ten sold jobs from 89 leads thats only 11.2 %. The big problem here is that we were only able to set appointments with 21 out of 89 leads. The net cost of $400.50 per sold job is not the biggest problem. The big problem was the time spent in setting the appointments . Way too much time, effort and energy. Not a very cost effective result. Also very fustrating! There are other lead service providers that give much better customer service and far better bottom line results. The best part is you do not end up with 68 Mickey Mouse leads out of 89 bought. Thanks for reading