As part of my doctoral thesis, I am conducting a brief survey on why people complain and how firms can best apologise to them.

The best way to do that is asking YOU, people with experience in voicing dissatisfaction.

Please give me 5 minutes of your time and complete the following survey:

<a href="https://www.surveymonkey.com/s/R833YGR">Click here to take survey</a>


I assure you in the name of Bangor Business School that all survey responses remain strictly ANONYMOUS and that no personally identifiable information will be associated with your responses in any reports of this data.

Should you have any questions about this survey, please contact me via email at [email protected].


Thank you in advance for your help!

Jan Breitsohl,

Bangor Business School