To all buys working with Open Road Mazda be ware!
After submitting my no haggle price quote through the Internet I was quickly called by P Rubin, Internet Sales Manager who asked my some basic question regarding my purchase. I explained to him that this would be my first Mazda and that I needed an affordable car to fit my budget. I soon received a price quote to my email and was pleased with the numbers so I went in to the dealership on the evening of 02/19/2010. I was quoted $26, 999 on a Mazda Sport in the color I wanted (white) with 0% financing for 60 months. After taking a different vehicle for a test drive due to the fact that the one they were selling me for $26, 999 was physically on the show room floor I was then provided with a monthly figure much high than expected. The monthly number quoted was almost $100 per month more than anticipated. After looking at the paper work I realized that the price of the vehicle was almost $2000 more than originally quoted, they were paying me almost $1000 less than what anyone else was willing to pay me. The kicker is this dealer tried to get me to pay 7.4% sales tax (NOT %7) claiming an additional feel for a 4x4 suv tax. They also quoted me a price based on dealer incentives like "Previous Mazda Owner Incentive" etc. They were also charging me $900 for a heated driver seat that happened to be an upgrade in that vehicle. When researching this particular upgrade I found it to be less than $300.
In short, they brought me in with an aggressive price on the vehicle I wanted but in the end the price was more than the other dealerships I had been working with.