I purchased a 50 inch Plasma Philips 1080 TV 24 months ago. Loved it, was very loyal to the company name and product line. Not anymore. On the spur of the moment, the bottom 50% of the picture "digitized, " and is not viewable. It is just pixilated and black. Apparently a board went bad internally. If you check YouTube, one will find it is a common problem for Philips consumers. In each case, the poster tries repeatedly to get any form of empathy from Philips. They refuse to even acknowledge there is any problem. They act as if I am the first person to report this. Clearly, they used an inferior part which breaks down constantly. I cannot believe they treat a lifelong loyal customer in such a callous manner. I initially asked them to cover the repair. Coldly refused and laughed at. Explaining I was a lifelong and loyal customer, I asked for 50% of the repair cost. Again, roundly rejected in a coarse manner. When I asked for a higher review of the casr I was refused. I plead my case afain asking for at least a free diagnosos, since the issue is clearly posted on You Tube, repeatedly. The company claims absolute ignorance. They will not even consider sending me the parts for free. I understand parts fail and the subcontractor is more at fault, but the parent company, the Prime if you will should negotiate in good faith for their "valued" customer. I am shocked at the callousness of both the online and telephone customer service. I understand they only state policy, but offering zero support, concern, or care, not any option whatsoever . . . is just not acceptable for a product I paid well over $2, 300 US dollars for. If it were an $89 analog only TV I wouldn't complain. But $2, 600? Give me a break. I am only buying Samsung, and I will make sure our business does not EVER purchase anything Philips again. You folks don't have a clue of the impact this will have on your bottom line. I am posting this on every consumer board I can find.