Ralphs is the highest prices grocery store there is. Furthermore, they push their own Generic Brand down your throat. That's where they make most of their money, selling their Generic Brands, no advertising, very low quality products. Everything from Ralphs Generic Brand froot loops, milk, cheese, paper towels, everything. Their prices for brand name stuff like Kellogs, Brawny, Kraft, etc is MUCH HIGHER than any other store. Ralphs is a rip off.