On April 26, 2009 I went to Sears Rockaway Mall to purchase an upright freezer. I had noticed a TV commercial indicating a 15% appliance sale was underway. On arrival, I saw no sales signs, there was no signs on the posted sales price indicting it reflected a 15% price reduction and the salesman did not mention anything about a sale going on. Assuming that I had misunderstood the Sears commercial, I purchased a 21 cu ft upright freezer for about $544. The sales slip did not indicate that this was a sales price. On Monday 4/27 I again saw a Sears TV Commercial that indicated a 15% appliance was underway. I filed a complaint/question on Sears feedback section and received a call from a Sears Rockaway manage who said that there were sales sings on all aisles and that the sales price was already reflected in the sticker price. I told him that I doubted if they had changed all signs on all freezers to reflect a 15% sales price reduction, that neither I nor my wife saw any such sales signs on any aisle and that the salesman never mentioned anything about a sale or that the price shown already reflected a 15% sales reduction. Sears.com responded that they were advised that the store manager had talked to me and that was satisfied and were closing my complaint. I responded that I not only was not satisfied but that I believed Sears had lied to me and were guilty of false advertising and possible consumer fraud. They indicated that my complaint would be passed on to a district manager and I would be contacted within 2 days. Today I received another phone call from Sears Rockaway Mall who again swore that there were signs all over and that the sticker price did in fact include a 15% sales reduction and that yes they had actually changed all posted appliance prices to reflect a 15% sales price reduction. I told him that I did not believe him, that they were not telling me the truth and that I considered Sears to be practicing false advertising and consumer fraud. The amount in question is only about $75 but I advised them that I will not do future business with unethical companies. I would like to know how else I can make my anger and frustration with Sears unethical business practices known.