Dear Shopko CEO;
An incident occurred on September 2, 2009 that I think you should be made aware of. In the town of Kimberly, WI their was an elderly couple that would shop at the near-by Shopko store quit often. You could tell be watching them that after all these years they were deeply in love. They always came in together too. That is until the day the incident occurred. On this day the man came in alone picked up a few items and brought them to a register. As it happens there was a special sale going on and it was senior savings day. When it came time to present his savings card to the cashier nothing happened. No discount. The cashier tried the card several times but nothing worked. The manager was called over. The manager looked at the customer’s items and said that nothing qualified because it was all paper products and snatched up an ad to prove it was there in the fine print. At this point, the elderly man’s eyes welled up and he began to cry. The manager would do nothing and the cashier could not do anything without manager approval. The man tottered off with none of his purchases explaining to the cashier as he went that he had got up early specifically to come to this sale. The ad said a day of fun and savings and he guessed he was going to have neither. His wife had died three weeks ago and nothing was going to go right for him anymore.
The point of the story is many depending on how you approach it. One having a senior discount that is not on basic items can lose your company sales. Two not letting cashiers be empowered to make their own judgment calls is frustrating to all involved, is poor customer service and again can lose sales. Three it hurts Shopko’s image. Because of this one incident, that customer may now hate Shopko, the cashier hates her job, and I no longer wish to work for Shopko although I was just considering applying. Those are the current known consequences, but what if more people hear about this story. As you can probably see, it is time for a few policy changes. Please do something to fix this mess.

Sincerely,
A Concerned Citizen