A few weeks ago I took advantage of their shopping promos – Spend $50 and get a surprise gift card for Shoppers Drug Mart. I scratched it and revealed a $10 gift card (PLU4478). I put this aside knowing that I would use it again in a 2-3 weekss. When I went to use it, I was very surprised to find an expiration date - missed it by 1 day. The cashier never mentioned it to me at the time she handed it to me. I normally shop when they have 10x or 20x Optimum Points promo, so I never had the opportunity to use their gift card before and assumed it worked like a regular gift card. Since no expiration dates are applied to the points earned at these special promos, the same should hold true of the gift cards - indefinite expirartion date. But if a card has an imminent expiration date, customers should be advised. Otherwise, I think the right thing to do is to offer those customers a regular gift card as a replacement.

This complaint was lodged with their Head Office. Despite their long-winded politically-correct answer, their position boiled down to "tough lucK" .

Considering the number of shopping trips I have made to Shoppers over the years, I thought they could have handled this with more class.

CONSUMER BEWARE: Their promotional gift cards expire within 2-3 weeks.