The site is run by complete amateurs written in an out-of-date programming language. The splash screen says copyright 2010 but inside it says copyright 2006. The badly created CSS which is written by Jeff and has so many mistakes in it plus the endless site bugs it has. For example they have rules where you can block age range or smokers, add that user as a favourite and you can contact them. The chat messenger that doesn't work correctly, the search doesn't work if you copy/paste but does if you type it in.
They also charge you to remove the advertising. But if you add the Google pageads url etc to the hosts file (C:WindowsSystem32DriversEtc) you can do it yourself permantently for free. That will also remove Google from the other sites too. Like one of the other reviews said they are out to make money from the advertising only. A couple of users have also asked me in the past to click on some of the adverts which is against Google Adsense rules, which if reported would lose the site all their advertising.
The amount of fake pics and dating scammers on there is unbelieable but compared to Plenty of Fish (who are well known to keep fake profiles on there for hits/revenue) it's only small.