Has Spencer Kobren Violated FTC Disclosure Guidelines re: Dr Payments in excess of $600.000 ?

Disclosures are important because an act or practice is deceptive if it misleads “a significant minority.” This is the rule of the Federal TradeComission.

Unsuspecting consumers may not realize that a celebrity (such as a radio personality) endorsement of a medical procedure has been paid for doing so. Knowledge of the payments would affect the credibility a consumer would give to the endorsement. Without a clear disclosure of the payments made to the celebrity, the endorsement is likely to be deceptive.

Spencer Kobren is a paid endorser radio personality, . His IAHRS surgeons pay up to $12, 000 each for membership in SpencerKobren’s organization.With over 50 members Mr Kobren receives over $600, 000 in payments .SpencerKobren’s failure to disclose these payments is deceptive to his listeners, viewers and reader members.

This violates new FTC guidelines and possibly Truth in Advertising Statutes.

If you have been misled or deceived by Spencer Kobren’s endorsement of a hair surgeon, please visit the ftc.gov website and file a complaint.