On the reward program site, you will read “get more coffee with your coffee. When you use your registered Starbucks Card to but 1 lb of your whole bean coffee, we’ll give you any Tall (12oz) beverage of your choice.” The stores in my area, I have never been offered this. When I mentioned, they offered me only a tall brewed coffee. I have complained at the corporate level through their site. And I was told that except contracted outlets like in the hotels or other places, they should honor the programs. Well, the outlets are their direct stores.
The other day, after buying my beans with my registered card, I asked about a free beverage, then, they laughed over the intercom calling me stupid. Who is stupid? Employees do not know what the corporate level is putting out on their official site or customers?
Well, my point is if you are not going to practice what you say, why state in the web site. Or the corporate CEO does not tell the frontline employees to take a look at the site.. I am so upset a big company like Starbucks cannot practice what they say. Or for the size of the company it is common.
CEOs should go undercover and find out what really is go ing on and why the company is losing money.