The QuickLube lane is anything but quick. Ford Rewards owes me an oil change but the wait at the "QuickLube" has been anywhere from 2 to 5 hours on any day I've tried to redeem it for 11 months. Now Ford tells me the reward points will expire by Tuesday if I don't use them. This dealership was sold a few years back and they have gone from the best in Des Moines to the worst place to deal with I've ever seen.
If it's an extension of the regular service department, call it that. It's not surprising a Dealer in Waukee who advertises as being on the west side of West Des Moines would have an issue know what to name it's departments.