Watch out. Verizon/Idearc has changed its phone book name again to Verizon Super Media Book. Think 20s something with an MBA from Florida Central University and a nose ring. . Think hooker with a blond wig. These people try to sell you "products". You might need their phone book "product" if you sell to people who look in the phoone book, elderly perhaps. You certainly don't need any internet "product". Verizon/Idearc/Super Media/ doesn't have an internet presence. You certainly don't need their post card "product" if they're still selling that. Also, if you play hardball their price will usually come down. They're on their way down anyway. Don't pay in advance. Extra tip: When they tell you they have a publication deadline, think: It would really be cool for them if they could wrap you up today.