Facts and numbers to support what may be the potential for permanent injury of damage to gum tissue, resulting in one of the most intense forms of pain people are forced to endure of exposed nerves in teeth.

The company’s who distribute these products have included pressure sensors to other similar power toothbrushes to protect this soft tissue.

This safety issue becomes clear after understanding the median speed (7, 600 motions per minute) and operating action (spinning-rotating) of these certain types of power toothbrushes without pressure sensors. (Other power toothbrushes operate in a safe manner i.e. pulsating, vibrating motions.)

When used on the top teeth ½ of this operating action will be spinning/pushing back and away where the soft gum tissue tapers down to a very thin layer to meet the teeth, with ½ of these motions spinning/pushing back and away at the thin layer of gum tissue on the bottom set of teeth

If these spinning-rotating toothbrushes are used 2 times daily for a total of 4 minutes it will be the equivalent of using your hand and arm, with a manual toothbrush, a total of 30, 400 motions per day. 4 (minutes) x 7, 600 (motions per minute) = 30, 400

30 (days use) x 30, 400 (motions per day) = 912, 000

Over 6 month’s (180 days use) x 30, 400 (motions per day) = FIVE MILLION FOUR HUNDRED SEVENTY TWO THOUSAND motions spinning/pushing back and away where the soft gun tissue tapers down to a very thin layer to meet the teeth.

Dental professionals have verified that it only takes a small amount of this thin soft layer of gum tissue to be spun/pushed back to expose nerves, and once this damage is done it is permanent with no feasible way to correct or reverse it.

I do not ever recall being taught in school to brush my teeth in an upward motion on the top set or a downward motion on the bottom set of teeth (motions that would push back and away where the soft gum tissue tapers down to a very thin layer to meet the teeth) and this is what is happening when you do not have any control over the spinning/rotating operating action of these type of power toothbrushes.

The Federal departments of the USCPSC, FDA and FTC and State of California officials have been given this information and evidence for several years without taking any action. These issues can be resolved by a jury of citizens from the State who will be able to determine any safety and deceptive business practices.

Any person who may come to the understanding of the potential for a product to cause injury along with related deceptive business practices, can file a complaint for recording purposes only, there is no requirement that you have ever used these certain types of spinning/rotating toothbrushes to file a complain.

After enough complaints are filed these officials in charge of protecting consumers will not be able to justify any further delays in resolving any safety and deceptive business issues. For this reason I ask that you file this on-line complaint.


This online complaint can be found at http://ag.ca.gov/ click on PROTECTING CONSUMERS link click Consumer info/Complaints to the COMPLAINT FORM page then click
Consumer Complaint Against
Business/Company for online form.

Comment / Complaint Form

Consumer Complaint Against a Business/ Company

Business information (Complaint Against):

Company name: Walt Disney

Company Address: 500 S. Buena Vista Street

Company City: Burbank

Company State: CA

Company Zip Code 91521-6719

Company Phone Number N/A


Comment or Question
Message: (You may copy and paste this in the space below, or use your own comments)


After becoming aware of the high speed and certain operating action of spinning/rotating types of power toothbrushes I understand the potential, with extended use, of how these spinning/rotating nylon bristles may spin/push back and away where the soft gun tissue tapers down to a very thin layer to meet the teeth when contacting this soft gum tissue during the process of brushing teeth. This complaint is only directed to the certain types of power toothbrushes that operate in a spinning/rotating manner and do not have the additional features of pressure sensors.

As the Disney company, along with the federal departments of the USCPSC, FDA, and FTC has been given evidence and information regarding these certain type of products potential for injury and have not taken any action, I am requesting the State of California file a Consumer Protection suit so a jury of citizens will be able to determine any deceptive business practices or potential for injury from extended use of these certain types of power toothbrushes.

Evidence that fully merits a consumer protection lawsuit over deceptive business practices is the fact that these companies install safety devices in other similar power toothbrushes such as pressure sensors to protect the soft gum tissue, proving they are aware of the potential for damage to the gum tissue.

Further evidence is no additional warnings are included on the packaging of models that do not have pressure sensors to protect the soft gum tissue, stating that extended contact of the spinning/rotating nylon bristles, where the soft gum tissue tapers down to a very thin layer to meet the teeth, could result in damaging this tissue. If this warning was included it would inform people of this product’s potential for damage and result in far less profits for these companies, as fewer parents would purchase these certain type tooth brushes for their children to use.

I recommend that the State hire an outside law firm to conduct this suit on contingency, as was done in the State of Alaska’s Consumer Protection Lawsuit against Eli Lilly and the prescription drug Zyprexa, so it will involve few state resources, and cost the taxpayers nothing to resolve these issues.