BUYER BEWARE. I ordered a new model ULTIMATE ZAPPER from KEN PRESNER. What I got did not look like the new model online advertisement picture in 4 ways (label, plus external appearance of design features -- wires, switch and LED light).

It is not normally a problem in any reputable business when a customer reports they did not receive what they ordered AND has photos to compare with the online ad. Presner made it a BIG problem: first, denial of possibility of an error, then after raging, ranting, and abusing his customer he starts to whine about it being an "honest" mistake and I was making it a 'Federal case.' Most offensive of all, he hypocritically referenced Biblical scripture in his self-induced rage. Yet he would never apologize or try to turn around the situation or advance any reasonable opportunity to make it right. He eventually offered a refund long after it was too late to repair his credibility and counteract his customer treatment with some humility. Some things can't be healed with Bandaid money. OBVIOUSLY, he was passing off old model stock as new. He won't get caught at that again. He performed like the "kind" who lies and calls others liars, attacks others' credibility yet has questionable credibility himself, escalates a situation and accuses others of escalating issues out of proportion, cries fraud on others when he is trying to hide if not fraudulent intentions then a twisted sense of his self-image, uses good people's testimonials to hawk what might be credible if he only was... He made a simple shipping error into a personal tirade.

Too late Presner had the foolish nerve to ask for the unit back -- not "no, " but "Heck, no!" -- not after absolute denial, reversal, petty argumentation and not so petty insult to a customer with a simple sales issue: A customer with no ulterior motives who quite simply did not get what was ordered, and has the means to prove it. I expect he'll attempt to say I'm "out to get him" and somehow faked the evidence -- the photos are dated and precede the tyrannical outrage Ken Presner elected to persist in creating. He can say, after the fact, whatever he likes about this originally very small incident in customer sales, but will he have any proof to back up his words? Will he be credible? Would a customer feel confident?

Intriguingly, Presner poses as somewhat an expert in Deceptive Advertising and meticulously lambasts his competition as a means to project himself to be someone very very different from how I found him! Credibility issues exposed in an online sales situation can and should extend to credibility of online information in Ken Presner's name, both formally published and in informal health blogs. Any normal buyer understands that picturing a product online as one thing and sending the customer something that doesn't look like the ad is MISLEADING if and when it is not readily and politely acknowledged as a mistake at the time for correcting mistakes with civility. This would be at the outset, not as a reversal statement in an uncomfortable caught-in-the act excuse. (He will likely protest the picture I have simply can't be of the new model because 'he hasn't even uploaded the new model picture.' Again, long after the fact. I have the dated online picture, new or old, or changed since, that documents what I ordered does not have the same label or design features. The web picture I have says "New Model SE." My unit label does not. The wires, switch and LED light of the New Model are at the bottom of the unit; my received model has them at the top. Expect Ken Presner to try and claim the "new" unit I happened to get was assembled wrong. Statistically, a label error alone is not improbable. That the same unit ALSO might be assembled incorrectly is statistically INCREDIBLE. That's just the exterior appearance and in this situation the interior assembly could very well be a danger to operate.)

To insist the item I received is what it is not -- is attempted DECEPTION. LET THE ONLINE MARKET OF REASONABLE AND INTELLIGENT CUSTOMERS DECIDE KEN PRESNER'S CREDIBILITY AND "EXPERTISE" in his Ultimate Zapper business, as well as his knowledge in health matters, his electronic engineering invention... It is my position, based on direct experience, that if his customer service responses go from dishonest to paranoid to suffering from grandiosity to unapologetic rage there must be something very germane beneath such behavior...

Did I aim to learn all this about Ken Presner when I innocently asked why I got a unit that was different from the online picture? No. Did I become appropriately angry at the unneccessary, unintended and drawn-out drama? Yes. Ken Presner had no cause but what he imagines in his own mind to act with narcissistic rage in the matter of a simple shipping order error. I cannot use my purchase under such circumstances since I cannot believe its electronic function is any better than the inventor's word about what he sent me -- which word is no good to me. BUYER BEWARE.