This company accepts un-verified reports on any business or person. The refuse to remove fake reports or reports that are based on un-verified information. The company operates near the wet edge of extortion.<br /><br />
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Beyond the ethics, I have to say that it's a fascinating business model from an SEO perspective - integrating the negative link bait pull of trashing a business or person as a link acquisition technique, using the link weight to rank well for company names, then forcing them to pay in order to "mitigate" their bad publicity through search engines.