This is an unscrupulous merchant who engages in a bait-and-switch operation. Their website may have a big selection of watches but they fill their orders with a much smaller selection.
When I complained about receiving a watch different than the one I ordered, they were not interested in making an exchange. Instead, they would only offer a discount on the next purchase and suggested that I give the watch (I received) to a friend as a gift.
I should also mention that the quality of the watch I received is no where near the quality of the pictures on the website.
Learn from my mistake, do not believe the return/refund policy listed on their website. More importantly, do not order anything from them. These guys are in China, customers have no recourse. Actually, I won't be surprised that the same guys are behind some/all of the same companies peddling replica watches on the Internet.