Be especially aware of websites that supposedly specialize in reviewing other websites as these may be direct affiliates (same owners) as some of the websites the review. like www.cashforgoldplatinum.com was launched by the same scammers that operate www.cashforgoldusa.com. So they praise their website while bashing others. also, be aware of news stories that praise or denounce certain websites. as these may be also written by less than objective individuals.