I have no idea who WWW.SELFHELPFF.COM or "fit factory" are, but they seem to be kind enough to be charging me $29.95 on my credit card each month. I charged back the first one no problem, but was unpleasantly surprised to see a second charge for this month. I called AmEx and the rep actually Googled the vendor name and pulled up a ton of complaint boards like this one. She said she was submitting the complaint to their merchant account group for investigation to pursue termination of the vendor's account.

Upon my own research, it seems this scam is about acai berries or some other BS that poor fools seem to be drawn towards. Fortunately for me, I don't fall to victim to that sort of garbage. It would seem that my number was stolen. I suppose that means that "fit factory" or whoever they are has resorted to not all fraudulent charges and shady business practices but also outright criminal theft.

My advice to to anybody with charge from WWW.SELFHELPFF.COM (WWWSELFHELPFFCOM) is to chargeback. The credit card companies know who those scumbags are, so you'll have no problem getting the charge reversed.