Last July 9, 2010, 2000 HR, while passing the time, to fetch our daughters watching the Usher Concert, we chanced upon Zara in SM MOA on sale. My husband & I checked it out, in case, leather jackets are also on sale.
We were glad that a line of Men's leather jackets were on sale to almost 50% (exact original price is about 8k). The section carried a big sign that says the sale price. Taking advantage of the windfall, we took 3 leather jackets, all priced at P2490.
At the cashier, we were told that they should be P3490 (1K more). We told the cashier, why is that so? We told her, they should have pulled out all the items wrongly tagged, so, it does not deceive, confuse, trap, compromise the customers into buying an item, w/c surely was chosen because of the discounted price at that time. It should not be when already during payment that they will be informed of the mistake (of inefficient / careless employees). I even told them, in the USA, whatever price is attached to the item, even if it's only $1 (to an originally $1000), the price tag will be honored. Precisely, because it is not the fault of the buying customer, but the lapse in their work. (And if 2 prices are attached, the lower one is followed in the payment). Mind you, a lady and son, were also in the same predicament, with a few shirts on their hand. She also expressed the same sentiment. Since the line behind us is getting long, & there was no point complaining, because, even her supervisor concurred w/ her, we had no choice, but to go on w/ the purchase, together w/ some other items, using our BPI credit card (w/c can afford the additional amount, of course).
I think the staff should have rectified their mistake, as soon as discovered behind the scene, not, at the customer's presence & expense. This is pure ineptness. What if the customer was paying in cash (& her money is just enough for the price tag)? That person will have to forego the purchase, feeling sorry and embarrassed, that she can't afford the higher price?
A few days after, at Zara Greenbelt 5, we related our experience to the sales staff, and they were apologetic & said, they should have honored the price tag. I know it's a loss for the company, but, won't you be losing your customers also, and the reputation of your highly regarded store (a favorite of the family), because of this? This is POOR CUSTOMER SERVICE & POOR MANAGEMENT.

Invoice No. 3773-5-15714 & -15 : Machine ID No. 070067035

We hope to hear the official stand of the store and Zara, as a whole, regarding this matter, not only this particular incident. Thank you.